I'm still scared

It turns out I am still a scaredy cat.

My recent visit to Estonia proved that.

Despite how often I repeat the words I’m scared & doing it anyway in speeches and writing, and how often people repeat them back to me, saying it and living it are very different.

This mantra came out of one of the most harrowing moments of my life: being diagnosed with a brain tumor at 28. Facing my own mortality changed the course of my work, my relationships, the city where I live, you name it.

For a while, it also put facing everyday fear into perspective.

There’s Big Fear like the tumor, things we have to face no matter what, and there is smaller fear we often make a lot bigger in our minds.

It’s still uncomfortable to face the unknowns of traveling alone, moving where you don’t know anyone, ending relationships, speaking in public, standing up to bullies, quitting your job to pursue your passion, raising your prices, putting yourself out there in a myriad of ways, but in most cases you’ll survive through the nerves, embarrassment and potential disappointment (along with potentially disappointing others).

In the wake of my Big Fear I ended up doing all of those smaller fears in succession in the years that followed. They were disorienting and upsetting at times, but ultimately manageable. Like my mantra, I learned I could be scared & do them anyway.

When has that happened in your life?

When have you made it through gigantic challenges that put the ones you used to fear into perspective? How have you surprised yourself as you moved through fears that would have held you back in the past?

Cut to Estonia.

Beautiful country! And incredible history of resilience after being occupied by both the Soviet Union and Germany throughout the 20th century and finally gaining its freedom in 1991.

I love travel, but I can forget how much of it freaks me out.

Like the succession of smaller fears from before, another series punctuated this trip:

  • The 20-minute ride in a prop plane from Helsinki to Tallinn, Estonia’s capital. Thank goodness for decent weather though I may have held my breath for most of it.

  • Climbing circular staircases to lookouts and church steeples, several of which involved rickety ladders, metal (read: see-through) steps, narrow stretches while passing other people and limp rope handrails that don’t really stabilize you like you (I) would like.

  • Standing while swinging. See video below. I’m embarrassed to admit how tightly I hung on.

  • Riding in the side car of a Russian motorcycle from the 1960’s. Ditto about hanging on.

  • “Naked sauna with the neighbors.”

That one deserves its own standup routine to adequately portray all the facial expressions, eye contact avoidance and awkward body language. There were so many smaller fears it’s hard to account for them all. In addition to how uncomfortable most Americans are about being naked, there’s doing it in front of several strangers, next to a driveway during the day, lying in the grass to rest in between (read: bugs in unmentionable places), and the Estonian tradition of light beating with leafy Birch branches — while also naked.

As is the case with most smaller fears, everyone survived.

Despite that, did I still repeat “I don’t want to do this” silently to myself? Yes.

In the course of my time in Estonia, as the number of times I didn't want to do something increased to at least once daily, I realized how safely limited my life had become.

I needed to reconnect with how to do-it-anyway.

Because there will always be something that feels uncomfortable or nearly debilitating, especially as we continue to step out of our comfort zones at work and in life. The most wonderful opportunities are there, so hopefully we do keep doing it.

How you treat yourself when those things happen is the key.

How to be scared & do it anyway

  1. Acknowledge the fear.

    It’s okay to feel scared. Naming the fear, no matter how small, makes it real and manageable whereas ignoring it makes it grow and can cause shame. You don’t deserve that.

  2. Be very kind.

    Treat yourself like you would a toddler who’s frightened of the dark. Console yourself. Sit with yourself. Hold yourself. Say “I’m right here with you.” There is no reason to rush this. I often excuse myself to the bathroom for some love & pep talks in the mirror.

  3. Determine how to do this your way.

    You don’t have to say yes and blindly go along with something just because everyone else seems okay with it. Ask for clarification. I asked A LOT about the sauna in order to find some comfort. A LOOOOOTTTTTT. Set some boundaries for how long you’ll stay, or how high you’ll climb on those rickety stairs. Most people will go along with your needs, and they don’t count anyway.

  4. Be proud of yourself.

    Even if you don’t stay very long, don’t participate as much as others, etc you showed up and that is more than enough. We had a rule in my house growing up, “You at least have to try.” That usually referred to asparagus, but it applies here because whatever you do is something more than you probably would have in the past. Be proud of your effort and be proud of being kind to yourself.

What are your tactics for being scared & doing it anyway? What are your stories of fear-facing and being proud of yourself? I would love to hear them.

And I’m happy to hear about your own naked sauna with the neighbors experience. It’s all welcome.


How to handle negative feedback

What do you do when people review your work, comment harshly on a post, give you a tough grade, or share honest advice?

At my most sensitive, one not-glowing comment (sometimes it doesn’t even have to be negative) would cause me to give up and never come back. I left art school in 2006 where feedback is shared regularly and openly whether you want it or not, and have barely picked up a paintbrush since.

In business, this translated into worrying that I did something wrong if my newsletter open-rate dipped, my programs didn’t fill fast enough, or there was less engagement on a social media post than I expected.

Hopefully you’re better than me, and comfortably view all feedback as a stepping stone toward improvement instead of a criticism of your core being.

If you’re more likely to shutdown from feedback than keep going, this post is for you.

In addition, if you’re quick to change your tactics after one false start or a couple bad reviews, this is also for you.

Hint:: When something happens and you think that means you have to alter what you offer, the design, when you schedule things to go out…only a couple “negative” experiences is too soon to make a switch. This post is about what to do instead.

How to handle negative feedback

First, let’s get clear on where you are.

You’re hurt, embarrassed, nervous something is wrong and you might not know how to fix it.

When we feel a lot of feelings, it’s human nature to want to get away from those feelings as fast as we can. It’s why we immediately want to make major changes to our strategy. If we’re being proactive, there’s less time to worry.

But, you also don’t know enough, or have enough data, to really make an informed decision. You shouldn’t be changing right now. Feel your feelings and collect more data. We’ll get into what that looks like in a minute.

Next, get some distance.

Go for a walk, put on some music and dance; start moving so your brain gives over to your body for a few minutes.

How long you do this depends on the feedback. Some requires more time than others. If you return to your desk or look at your phone again, and all the feelings come back, it’s too soon. Don’t rush it, move some more or move onto unrelated things and try again later.

Only then can you process the feedback.

I spoke to a couple clients recently about devising an actual plan they’re sticking to their laptop or writing up in a note they can refer back to when they need it.

If you like lists too (you’re my people), I highly recommend making one for yourself. Basically, it’s the five things you’ll do the moment you’re struck by feedback and feel the familiar worry rising up inside you. When we have strong feelings, having specific steps laid out in front of us help big time.

Here’s what yours can look like:

  1. Go for a walk and don’t come back until your head is clear.

  2. See what was really said. Re-read it or replay it in your mind with as much openness as possible. Parse out what could be useful and what’s triggering, and handle each separately.

  3. Consider all the factors out of your control. Was it a big news day? A holiday? Could these people have had something happen in their lives that would cause their reaction (or lack of one)? Have the seasons changed? Are kids out of school? You get the idea.

  4. Collect the data. What time did you reach them? What was your subject line? How long was your message and how quickly did you get to the point? What were the design elements you were trying for the first time? Don’t change any of these but begin to collect the data about them. When you try the same thing again (3-5 more times!), compare the data. This is all market research.

  5. Reach out to your best customers and happiest clients. If something negative came in, put something positive out there. Contact a few of your favorite people and love on them. Send them a discount, give them a compliment, tell them you were thinking of them and hope they’re happy with your product.

Feedback is part of the work we do and the world we live in.

In most cases, if you can take care of the personal sting and collect the data, you’ll have the perspective you need to stay curious and trust yourself.

You’re already on the right path. Stick with it.